Effective communication is about knowing your audience.  

 

Private equity is about diligencing businesses – though it’s easy to forget to take stock of your own.

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We can help take the temperature of your stakeholders to glean insight on their own perceptions, and use this to ensure your messaging gets through to them. Having an independent third party speak with stakeholders can provide invaluable feedback on your business.

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• Speak with investors in between fundraises to assess appetite and capacity for further investment

• Liaise with advisers to learn how you compete against others in processes

• Understand how your existing communications and marketing are received and how this can be improved

• Consider your branding and positioning – is it still reflective of your strengths and ambitions?

Content has long been king, but knowing what can cut through the increasing noise is key to getting messages across.

 

We can work with you to determine what value you can offer and how to convey this to the market through a variety of methods:

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• Articles which convey corporate goals with editorial flair

• Ghost-written bylines for third-party publications

• Videos to bring case studies and reports to life

• Data-led articles

• Case studies to illustrate success

Private equity is a long-term game, so it’s important to get along with investors and management teams.  

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We can help keep relationships warm with informative yet personable updates on business. These can be crucial for applying a human overlay to financial information.

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• Include qualitative overlay to quarterly investor reports

  • Telling the story behind the numbers

  • Succinctly show your ability to create value in businesses you back

• Keep prospective investors warm with updates on your portfolio

  • Relay news on liquidity events

  • Update on positive developments in existing portfolio

  • Illustrate sourcing efforts with pipeline